Audience Development Associate

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| Baton Rouge, LA

Melara Enterprises seeks an Audience Development Associate. This position helps audience development and digital teams track performance and analyze results of its publications, e-newsletters, and websites. This position also helps work with marketing to develop creative and execute campaigns to help drive subscription growth for magazines and e-newsletters.

Reports to:

Director of Audience Development


Audience Development

Who you are:
  • Experience with Microsoft Office and Google Workspace products
  • Strong project management skills and attention to details
  • Be a self-starter, a creative, independent thinker obsessed with data
  • Always stay ahead of the latest in digital analytics tools and technology
What you'll being doing:
  • Analyze and pull various digital media reports on website analytics, newsletters, digital marketing campaigns, and subscription marketing campaigns
  • Assist audience development on creating dashboards, tracking audience database metrics, performance of renewal series, and tracking newsstand circulation volume
  • Work with marketing department on creative for renewal campaigns and subscription promotions
  • Assist circulation department with data related tasks

Education Qualifications:

BA/BS in relevant field (Marketing, Information Systems, General Business, Management, etc.)

Experience and Software Qualifications:

Experience with any dashboard software (Tableau or Google Data Studio); Experience with Google Analytics is preferred

What you'll get:

In addition to a creative and happy work environment, Melara Enterprises is committed to providing its employees with competitive compensation and a comprehensive benefits program.

The company provides full-time employees with a variety of optional benefits that may be selected based upon personal needs—some at no cost and for others, the cost is shared by Melara Enterprises and employees.

Perks and Benefits for Full-time employees:
Work Environment:

Melara Enterprises is a multimedia company that publishes 225 Magazine, inRegister, Baton Rouge Business Report, 10/12 Industry Report and a host of other specialty publications, websites and e-newsletters. We also provide custom creative solutions for clients through Studio E and leadership training for rising leaders through our Business Report Executive Leadership Academy.  

We offer a unique opportunity to be part of a national award-winning institution, a strong regional brand, and an organization with a rich history of excellence and community service. Career opportunities with us mean working hard to achieve our mission in a collaborative and inclusive culture, but also having fun together. We have a talented team with diverse people, ideas, interests, and skills. We embolden entrepreneurial spirit and we reward excellence and achievement.

Melara Enterprises provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Physical requirements:

While performing the duties of this position, the employee is regularly required to sit for extended periods, stand, walk, use hands and arms, talk, hear, and view a computer monitor for extended periods. Lifting up to 30+lbs occurs occasionally.

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